March 7, 2025
With more than half the year behind us, it’s time for us to look back at some of the trends of the year that has been. The trends of this year so far celebrate a mixture of timeless elegance and modern innovation, blending nostalgic, retro styles with new-age innovation. From tenniscore skirts to hues of […]
The post Trends of the Year You Must Know About appeared first on Zivame.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
By ELLEN LEWIS
Carol Coelho
Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More
The post NYC Lingerie 2025 Spring/Summer Show: My Take appeared first on Lingerie Briefs ~ by Ellen Lewis.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
By ELLEN LEWIS
In Paris last January, while Sonja Winther, President and CEO of Chantelle Lingerie was highlighting Fall 24 for me, I had a revelation. Chantelle’s introduction of the new Pulp Collection (Above and Below) was the trigger. Immediately I had insight into the brand’s visionary branding initiative. Under the Groupe Chantelle umbrella, they have created a pyramid of distinct intimate collections, each one clearly defined by its own … Read More
The post Chantelle Paris adds Chantelle Pulp to its Legacy Brands appeared first on Lingerie Briefs ~ by Ellen Lewis.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
Montelle Intimates turns 30 this Fall! Celebrating this milestone, Montelle introduces their Anniversary Fashion Collection featuring beautiful two-tone intimates in a Lotus hue paired with misty rose in a cross-dye lace. Enchanting designs in shiny microfiber that blur the lines between intimate wear and outer allure. This new series salutes some of Montelle’s longest-running styles: Pure Plus, Wire-Free, Flirt, Prodigy, Bust Support Chemise, Thong and Brief! This fashion collection will … Read More
The post Montelle Celebrates 30th Anniversary With Stunning, New Collection appeared first on Lingerie Briefs ~ by Ellen Lewis.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
By ESTELLE PULESTON
Launched in June last year, Nissé is a French lingerie brand with sustainability and the well-being of the wearer at its core. Founder Imane do Vale swapped a career in finance for one in fashion after the birth of her first child, a turning point which made her begin to think more critically about the materials we put against our bodies on a daily basis.
With Nissé, … Read More
The post Nissé’s Conscious, Castor Oil-Based Debut Collection appeared first on Lingerie Briefs ~ by Ellen Lewis.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
By SHIRLEY FREEMAN
When my husband Tony said he was traveling to Bath, Maine for a few days on business, I decided to tag along. Known as ‘Maine’s Cool Little City’, Bath is a coastal treasure. I was excited for a brief getaway to enjoy the salty ocean air, savor a delicious lobster roll, and explore charming little shops. As Tony would be in meetings all day, I discovered that … Read More
The post Over The Moon Boutique is a True Gem! appeared first on Lingerie Briefs ~ by Ellen Lewis.
As we celebrate freedom and independence on the 77th Indian Independence Day, why not embrace some other things that liberate you around the year? That’s right, I’m talking about lingerie which provides you with freedom and confidence throughout the year! Just as Independence Day celebrates our struggle to break free from constraints, the perfect lingerie […]
The post Independence Day: Celebrate Lingerie That Liberates You appeared first on Zivame.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
By ELLEN LEWIS
I am just back from the New York Intimate Apparel trade shows with over 600 images nestled in my camera. First on the agenda, and as a precursor to next week’s very, very large lingerie shows editorial, I decided to publish this teaser highlighting Spring/ Summer 2025 swimwear. Previewed at both the NY Curve and Evolution, these styles, as often is the case in the swim … Read More
The post Spring/ Summer 2025 Swim Stories at the NYC Lingerie Shows appeared first on Lingerie Briefs ~ by Ellen Lewis.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
b.tempt’d is thrilled to debut, SPOTLIGHT, a soft, sleek collection of elevated everyday essentials with a subtle sheen that make you the star of your own show. Whether you’re looking for a t-shirt bra, a wire-free t-shirt bra, a bralette, or something more daring like a bodysuit, this new collection has got you covered.
Spotlight T-Shirt Bra
Spotlight On You!
The Spotlight Bralette, Wire Free T-shirt Bra, … Read More
The post Step Into The Spotlight With b.tempt’d appeared first on Lingerie Briefs ~ by Ellen Lewis.
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
This month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.
Each style is meticulously engineered for personal fit. Eco-conscious, recycled … Read More
The post Hanky Panky Debuts Bras in Their Signature Lace Collection appeared first on Lingerie Briefs ~ by Ellen Lewis.