Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
Calida captures the Moods of Greece as it previews its Spring 2025 collections. Inspired by the sundrenched aesthetic of the Greek isles, they have created a tapestry of sleepwear styles emulating the beauty of the mediterranean landscape. Shades of blue recall the calming effect of the Aegean Sea. Conjuring the energy and serenity inherent in nature, yellow, pink and green highlight the palette. Timeless neutrals balance the picture. Never compromising … Read More
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Wacoal believes simplicity should never come at the cost of support and style. The t-shirt bras in Wacoal’s new Simply Done collection check both of these boxes!
I can vouch for … 
Empreinte, well known for exquisite French lingerie welcomes several stunning, new lace collections for Autumn/Winter 2024.
The new 
Panache welcomes several, sensational new styles and shades to their best-selling Allure range. This expansion includes the introduction of the Allure Balcony and Deep Brief, along with a new Navy Full Cup fashion shade.
Women who enjoy luxury, comfort and support in an everyday bra but without full-coverage, will adore the new 
Gemsli Intimates is a woman-owned intimates company offering modern, beautiful designs in luxe fabrications and laces. Pearl Spitzer, President of Gemsli, noticed many white-space opportunities as she was preparing to launch the Gemsli Brand and set on a path of purposeful design and development! Currently in the brand’s lexicon are regular sizes, minimizers and full-figure/full bust bras; along with panties, slips, nursing, maternity, shapewear, and everyday essentials.