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Posts published in “Innerwear”

Zoom In: Zivame x Monisha Jaising

Step into the enchanting world of our latest collection – Zivame x Monisha Jaising! Renowned for her romantic & luxurious bohemian designs, Monisha Jaising infuses French motifs into playful styles tailored for the modern Indian woman. Get ready to embrace a modern-day fairytale with culturally-inspired pieces! With the beautiful lace detailing, extraordinary print, and new […]

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12 Common Bra Myths: Debunked by Clovia

There is an awful lot of misinformation and misconceptions’ circulating about what a brassiere does and doesn’t do. After a whole lot of researching, digging and discovering, we at Clovia are going to debunk some of the many common bras myths. You don’t need to be a lingerie expert to know what your brassiere can …

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Taapsee Pannu Marries Long Time Beau

Taapsee Pannu has married her long time boyfriend, Danish badminton player Mathias Boe at in intimate wedding in Udaipur. According to sources, the Bollywood actress & the Olympic medallist tied the knot in the presence of their close family & friends on March 23rd. Taapsee’s close friend & co-star Pavail Gulati & director Anurag Kashyap …

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5 Colours That Will Lift your Wardrobe and your Mood

Colour Palettes 2024! Sign off on a palette to truly make your wardrobe unique and personal to you! It’s long been established that colours that we surround ourselves with, have an impact on our mood. Colour and colour palettes and known to encourage introspection, creativity, and the ebb and flow of thoughts and feelings. The […]

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What are Bra Sizes? What is the alphabet (ABCD) in bra size?

Bras are measured using two measurements. The underbust and the overbust. The underbust is the measurement around your ribcage, right below the breast, where your bra band sits. This measurement determines how snugly the bra fits around your body and provides support to your breasts. The band should fit comfortably without digging into your skin …

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5 Reasons Why Women Need to Wear a Bra

The first bra came into existence in 1914 and has undergone a remarkable evolution.  Gradually, bras have become a quintessential part of every woman’s wardrobe. While the relief of unhooking and tossing this undergarment at day’s end is pure bliss, its significance goes beyond mere support. In fact, not wearing one can put you at …

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How to Wear a Bra Correctly: Beginners Step-By-Step Guide

Ladies, are you surprised by the fact that there is a proper guide to wear a bra Well, it does exist. There are a couple of things that can possibly go wrong when wearing a bra even when you shop for the correct size. How to wear a bra properly is a technique that very …

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What is The Right Age To Wear Bra

Getting her first bra is a big milestone in a girl’s life. It’s accompanied by mixed emotions, the unfamiliarity and excitement of trying something new. Bras are a necessity that women have to wear. They provide you with much-needed support & comfort and control bounce and prevent uneasiness while offering a better shape under all …

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Oppenheimer Wins Big At Oscars 24

The 96th Academy Awards took place on 10th March with Oppenheimer bagging seven Oscars after being nominated for 13 categories. Cillian Murphy took home the Oscar for best actor in leading role & Emma Stone won best actress for her leading role in Poor Things. Billie Eilish and her brother FINNEAS won the oscar for …

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