Chantelle Paris adds Chantelle Pulp to its Legacy Brands

Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog

By ELLEN LEWIS

In Paris last January, while Sonja Winther, President and CEO of Chantelle Lingerie was highlighting Fall 24 for me, I had a revelation. Chantelle’s introduction of the new Pulp Collection (Above and Below) was the trigger. Immediately I had insight into the brand’s visionary branding initiative. Under the Groupe Chantelle umbrella, they have created a pyramid of distinct intimate collections, each one clearly defined by its own … Read More

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