Dollar Industries Limited, launched a digital campaign, Make Everyday Fit, on International Yoga Day to increase awareness of yoga, highlight its importance and the significance of staying active in the present times. The campaign highlights the necessity for athleisure wear for Yoga-related activities.
Yoga is a form of exercise that integrates physical and mental well-being. When performed correctly, each asana or position may boost your personal health, or even reversal of conditions like stress, digestive diseases, posture, and anxiety. As the pandemic persists, athleisure wear has never been more prevalent as it is right now. Active clothing, no longer confined to the gym, has increasingly made its way into mainstream fashion and our daily life.
“In line with our mission to assist people in maintaining a holistic approach towards their health and well-being, they have introduced the athleisure wear category. Athleisure wear has become a staple in today’s time as people are mainly confined to their homes for their safety and the wellbeing of the world. It provides much needed comfort for efficient functioning as it has excellent fit and stretch, facilitating ease and movement. We believe that World Yoga Day was the ideal day for us to launch this campaign as we can best highlight the necessity of such wear, coupled with motivating the masses to inculcate a healthy everyday practice like yoga as part of their lifestyle”, said Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
Dollar Industries boasts of a range of athleisure wear such as joggers, track pants, t-shirts and vests, made of premium quality for both men and women. These athleisure wear are gradually becoming a staple for every individual due to their fit, elasticity, material, and affordability. By drawing a connection between athleisure and yoga, Dollar rightly aspires to widen the usefulness of the product, resonating it further with the mass.
The price range for Dollar’s athleisure wear ranges between Rs. 225 – Rs. 860.