Posts published in “Bra”

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

The bras and panties you need for spring have just arrived! Check out the new arrivals from b.tempt’d as you get ready to refresh, restart, and restock for the season. Your favorite lingerie essentials are now available in a new floral print you’ll want in your everyday rotation.

This print won’t be around for long, so add it to your top drawer while you can!

Shop the best-selling Future Foundation t-shirt bra or wire free … Read More

The post b.tempt’d’s New Spring Arrivals in Vintage Floral appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

By ELLEN LEWIS

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I know that the tale is … Read More

The post Panty Promise™ Breaks Underwear Barriers appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

By ELLEN LEWIS

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating intimates development for Spring 2023. … Read More

The post Spring 2023 Bridal Synergy appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

It’s been a long, cold winter. The lack of sunshine and fickle weather has many of us singing the winter blues. Fortunately, spring is right around the corner! In the meantime, beautiful Shadowline intimates in blue might just help lift your mood! (above – the glamorous, Shadowline® Peignoir Set in Navy)

Calmness and serenety are a few words that come to mind when thinking about the color blue. An ideal hue for lounge and sleepwear, … Read More

The post Winter Blues? Shadowline’s Blue Intimates are Certain to Cheer You Up! appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

This month, we focus on the other side of Mey’s intimates’ business: Mey’s men’s undergarments. Here we  zero in on the ‘Sexy Cards’ collection launching  for A/W 23 in an alluring assortment of clever prints and coordinating cotton knits from the brand’s ‘Symbol’ and ‘Relax’ groups. Constructed in the essential shapes and patterns to which men tend to gravitate: boxers, t-shirts and easy loungewear, they look like an easy upsell in any lingerie store. … Read More

The post Mey Deals a Winning Hand in the Men’s Underwear Business appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

Sensual, daring, and exquisitely crafted, the Follement Sexy Collection captures the essence of the Lise Charmel brand. Designed to accentuate natural curves, this 18-piece collection is a powerful statement of feminine beauty. An Italian embroidery delicately drawn on a gossamer light tulle evokes a modern tattoo effect. Stylized blossoms and winding festoons sweep across the transparent surface to create an illusion of black ink elegantly applied directly on a woman’s skin. Lise Charmel continues its … Read More

The post Bold & Beautiful ~ Lise Charmel Delivers Follement Sexy for Spring 23 appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

By ESTELLE PULESTON

“Pleasure is a necessity, not a luxury”. That’s the driving belief of Lucy Litwack, who was headhunted for the role of CEO at Coco de Mer in 2014, and later led a management buyout in 2017 to also become the company’s owner.

Coco de Mer has long been considered an iconic brand in this industry, and its Covent Garden boutique an iconic shopping destination, but Litwack believes that it can become … Read More

The post Coco de Mer: Erotic, Empowering, and Evolving appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

Out with the old, in with the new. Wacoal’s new arrivals are here just in time for your lingerie refresh. New must-haves include Elevated Allure Body Briefer and Back Appeal® Front Close T- Shirt Bra.

Elevated Allure Wire Free Shaping Body Briefer: Your one-and-done foundation. Build your best look in an instant! Wacoal’s new body briefer smooths the waist and tummy while the wire free bra lifts the bustline up to one inch. With … Read More

The post Wacoal Elevated Allure Body Briefer & Back Appeal Front Close T-Shirt Bra appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

By TINA WILSON

As we move on to the WAIST, I will admit I don’t have very much of one, never have and I have made peace with that long ago. Unlike the breasts and the butt, it seems no one is in the business of enlarging the waist, but you never know, lifestyle and fashion are fast moving targets. In fact, advertising for many intimate brands seem to feature bodies that resemble the Venus … Read More

The post Waist Not, Want YES! Body Trilogy Part II appeared first on Lingerie Briefs ~ by Ellen Lewis.