Press "Enter" to skip to content

Wacoal and Taylor Dayne Join Forces for Fit for the Cure® & the Battle Against Breast Cancer 

Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog

Wacoal and Taylor Dayne campaign Fit For a Cure featured on Lingerie BriefsAs a company dedicated to women, Wacoal actively supports the fight against breast cancer through a long partnership with Susan G. Komen.

In 1999, Wacoal launched the Awareness Underwire Bra featuring a pink ribbon on the back for breast cancer awareness. At that time, Wacoal donated $2 to Komen for every Awareness Underwire Bra sold during Breast Cancer Awareness Month in October. Fast forward to 2023, Awareness remains a top-selling style for Wacoal, and the … Read More

The post Wacoal and Taylor Dayne Join Forces for Fit for the Cure® & the Battle Against Breast Cancer  appeared first on Lingerie Briefs ~ by Ellen Lewis.