A brand like Apple, with it’s worlwide sensation “iPhone” has not just charmed the consumers with the design, technology or user-interface but has striked some chord in their consumers’ brains as well. Whenever a new model of the phone is launched, there are queues of people outside the store. Why do you think that is? It is widely due to a behaviour called “self-signaling”, implying owning an iPhone could signal who we are to the people around us or how we want them to perceive how we are.
Why Do People ACTUALLY Buy An iPhone?
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