Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog
By ELLEN LEWIS
Arriving in Paris last week, I visited the stores to get some insight on current Spring trends. It’s a challenge in January in France, as the entire retail apparel industry is on sale obliterating most of the new collections. There is, however, one area of foresight and that is the swimwear floor. I find this particularly interesting as this category has always been a precursor of what is to come. In particular, … Read More
The post Just a Taste of What’s to Come ~ Paris Salon International de la Lingerie 2023 appeared first on Lingerie Briefs ~ by Ellen Lewis.
Lately I’ve been into trilogies. Film trilogies. Novel trilogies. The word trilogy is exciting and mysterious as it signifies that there is more to come. In many ways the intimate apparel world is a trilogy of the body, namely the butt, the waist, and the breasts. Those of us in this industry have spent lifetimes in search of ways to contain, enhance, and maneuver these parts of a woman’s body.
An exciting new addition this season from Montelle, 
It’s a new year, time for a stylish, new and supportive sports bra! How about one in Smart Rose? Anita Active has just introduced this gorgrous color on their award winning 
This maximum support sports bra has Anita’s, exclusive, ergonomic strap support system, which provides extra relief … 
I first came across Italian lingerie brand 
Set the scene for 2023 in showstopping bras and panties from b.tempt’d! Your fave b.tempt’d collections have made an entrance in a new pink hue, just in time for your lingerie refresh.
Large cup ladies rejoice when they discover all the beautiful, comfortable and supportive bra styles from