Posts published in “Bra”

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

The Bobbie Scoop, the newest bralette innovation from Evelyn & Bobbie takes their patented EB Core® technology to another level. Maintaining the same comfort and lift as the original pull-on Defy bra, this style promises the fashion freedom that customers have requested. This “lighter” version with reduced coverage has a scooped-out neckline and narrower straps but is still as seamless, smooth, and invisible under clothing as any of the brand’s other bralette offers (Defy, Beyond … Read More

The post Evelyn & Bobbie Launches The Bobbie Scoop Bralette with EB Core®Technology appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

How fitting that Lise Charmel uses the lotus flower to define their exquisite Spring 2023 Source Beauté Collection. The lotus flower, a symbol of rebirth and of spiritual reawakening is the primary design element in this 20-piece panoply of panties, bras, and sleepwear. Representing the romantic notion encapsulated in every woman’s wedding journey as well as this season’s quest for new beginnings, Lise Charmel honors their legacy of luxury bridal lingerie. True to the … Read More

The post Lise Charmel Honors their Bridal Legacy Launching the Source Beauté Collection appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

By ASI EFROS

In this exclusive “Intimate Talks” interview, Moira Nelson shares her trademark secrets to designing a well-constructed bra as well as reveals the core values and philosophy of her holistic company Bra La Mode.

During my meeting with Moira Nelson at a famous Seventh Avenue Starbucks, I was struck by her unique perspective on intimate apparel design. As we discussed the intricacies of bra construction, she likened it to … Read More

The post Bra La Mode ~ Secret To The Success Of Your Lingerie Brand appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

Wellness. What does it mean. It’s a post pandemic macro trend whose impact on the fashion industry is expertly encapsulated in Natori’s Spring/ Summer 2023 Wellness Collection. Two stories, Onsen and Bliss, capture the character of this lifestyle movement. Natori has refined the essence of comfort; relaxed, easy essentials that are timeless. Each style is a statement of laid-back luxury.

Offered in sand dune, black and white, the Onsen collection is a gauzy tribute to … Read More

The post Natori Brings The Spa Life Into Your Space appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

Montelle Intimates is delighted to introduce their new Arizona Collection for Spring/Summer ’23. This ultra comfortable and stunning series is a salute to summer in a beautiful sienna tone: a warm shade of brown-pink, with just the right amount of rose gold sprinkled throughout.

The Arizona Collection mixes function and comfort with fun and color to create impactful “must have” pieces. The bras are comfortably wirefree and and the entire collection features lush foliage lace … Read More

The post Montelle Showcases New Arizona Collection SS23 appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

Photographed by Becky Yee

The Divine Feminine is an energy that embraces many qualities: nurturing, kindness, passion, and beauty. Women are fierce protectors, always seeking balance.  They flourish through art, nature, and the sanctuary of home. Becky pursued this sentiment when she photographed these pieces of lingerie from Clo Intimo, Carol Coelho, and Samantha Chang.

Samantha Chang and Above

Samantha Chang and Clo Intimo bralette

Carol Coelho

Carol Coelho

Clo Intimo

Clo Intimo

Clo Intimo… Read More

The post The Divine Feminine appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

On Gossamer continues to expand their popular Cabana Cotton Seamless collection with the new Easy Tank Bralette (G5350). This style is minimalist and clean, with a focus on soft, contemporary comfort. Two-ply for light support, this  an open scoop neckline & lightly molded cups for shaping. One-inch knit in band for non-restrictive, flexible fit, & hook & eye back closure.

This new tank style, perfect for lounging, pairs back to their entire Cabana Cotton … Read More

The post Minamalist Comfort ~ On Gossamer’s New Cabana Cotton Seamless Easy Tank Bralette appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

By ESTELLE PULESTON

I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.

Czich describes herself as a “self-taught artist who turned into a lawyer who turned into an … Read More

The post CZI~Clothing Meets Art Meets Technology appeared first on Lingerie Briefs ~ by Ellen Lewis.

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog

Le Mystere’s Safari Smoother and T-Shirt Bras are very well known for their incredible fit and lift as well as outstanding beauty. These are the go-to bras for everyday wearability with a chic and sophisticated design. Great news – three gorgeous, NEW bra styles have now been added to Le Mystere’s popular Safari collection… Strapless, Racerback & Wireless!

“For more than a decade Safari has stood the test of time as a forever favorite for

… Read More

The post Le Mystere Adds 3 Stunning Styles to their Popular SAFARI Collection appeared first on Lingerie Briefs ~ by Ellen Lewis.